MOCA Brand Identity
2024
scope
creative direction
conception
mockup production
graphic design
deliverable
brand identity
brand guideline
product design
duration
2024
Goals
The goal of the MOCA Brand Identity project was to create a bold and innovative visual system that reflects MOCA’s philosophy of pushing creative boundaries. By embracing a brutalist and modernist design approach, the project aimed to set a new standard for agency branding—challenging conventional aesthetics while maintaining clarity and functionality.Our mission was to craft a brand identity that resonates with creatives, positioning MOCA as a forward-thinking agency capable of delivering groundbreaking design solutions. The deliverables were tailored to ensure adaptability, making the brand cohesive across multiple platforms and mediums.
Insights
The design process for MOCA Brand Identity revealed a unique opportunity to explore the intersection of artistry and practicality. Early feedback showed that the raw, unconventional visuals captured the attention of users who sought to stand out in a crowded creative landscape.The bold use of typography, asymmetric layouts, and a restrained color palette allowed MOCA to establish a strong visual presence while maintaining usability and professionalism. Testers praised the balance of edgy elements with a polished execution, highlighting how the design fostered a sense of individuality without losing cohesion.This project underscored the value of daring to innovate within the constraints of brand identity design. MOCA’s approach proved that a brand could challenge norms and still deliver a seamless, adaptable system that empowers its audience to express themselves with confidence.
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