KOKA Eyewear
2024
scope
creative direction
conception
deliverable
brand identity
brand guideline
duration
2024
Goals
The primary goal of the KOKA Eyewear project was to craft a distinct and cohesive brand identity that embodies sophistication, functionality, and a contemporary aesthetic. Our aim was to position KOKA as a leader in the eyewear market by creating a visual identity that resonates with modern audiences while emphasizing the brand's core values of quality and innovation.The project also sought to develop a comprehensive brand guideline to ensure consistency across all platforms, enabling KOKA to communicate effectively and maintain a strong visual presence.
Insights
During the development of KOKA Eyewear's brand identity, one of the key insights was the importance of blending timeless elegance with a fresh, modern edge. This balance allowed us to create a brand image that felt both aspirational and accessible to its target audience.User testing and feedback revealed that the clean, minimalistic approach to the design resonated deeply with consumers who valued simplicity and clarity in brand messaging. Additionally, the curated color palette and typography choices were highlighted as pivotal in evoking a sense of trust, sophistication, and innovation.This experience demonstrated the growing consumer demand for brands that deliver not only quality products but also a strong and relatable visual identity. The success of KOKA Eyewear's branding underscores the power of thoughtful, user-centric design in creating a memorable and impactful brand presence.
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