MOCA Agency
2024
scope
graphic design
mockup production
creative direction
conception
deliverable
brand identity
brand guideline
product design
duration
2024
Goals
The goal of the MOCA was to create a portfolio platform that defies conventions and envision a brutalist, modernist design philosophy. We wanted to provide users with an adaptable design that could stand out in a saturated market, appealing to creatives who value aesthetics that challenge the norm.A primary challenge in the project was balancing the bold, unconventional layouts with usability—ensuring that the interface remained intuitive while pushing design boundaries.
Insights
One of the most intriguing insights from the creation of MOCA was the enthusiastic response to the template’s raw and bold design. Unlike traditional portfolio templates, which often follow a safe, structured layout, MOCA’s unconventional design elements sparked excitement among users for its ability to disrupt norms and inspire new ways of presenting creative work. Early testers found the modernist typography and bold layout both refreshing and empowering, allowing their portfolios to reflect a unique sense of identity.Moreover, the brutalist approach to layout and visuals resonated with users who wanted a template that felt edgy yet professional. The feedback highlighted that creatives appreciated the balance between artistic freedom and structural coherence, finding that MOCA provided just enough flexibility to express individuality without sacrificing design integrity.This experience underscored the demand for portfolio templates that aren’t afraid to take risks, making MOCA a standout choice for creatives aiming to break the mold.
My other projects
Digital Product